Senior Copywriter full preview

22 Copywriter Resume Examples

OtterCV

Written by The OtterCV Team

Updated: 1/22/2023•8 min read

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Senior Copywriter resume example

Senior Copywriter

Junior Copywriter resume example

Junior Copywriter

Technical Copywriter resume example

Technical Copywriter

Brand Copywriter resume example

Brand Copywriter

Email Copywriter resume example

Email Copywriter

Direct Response Copywriter resume example

Direct Response Copywriter

SEO Copywriter resume example

SEO Copywriter

Digital Copywriter resume example

Digital Copywriter

Creative Copywriter resume example

Creative Copywriter

Since the rise of ChatGPT and other AI writing tools, there has been plenty of fear-mongering about AI replacing copywriters.

But years after ChatGPT’s debut, strong copywriters are still earning well. In fact, Google’s March 2026 algorithm update aims to reduce low-quality AI content by 40%.

As a copywriter, you do more than write for search engines. Your words inform, persuade, and drive people to act. In the same way, every line and bullet point on your copywriter resume should make an impact strong enough to get the hiring team to call you.

If you are getting lowball offers or no replies at all, it may be time to scrap your old copywriter resume and start a full rewrite.

This guide will help you:

  • Choose the best hard and soft copywriting skills to show you are the right fit for the job.
  • Write standout achievements in your work history that prove you are not just a strong writer, but someone who delivers results.
  • Strengthen your resume even if you do not yet have formal copywriting experience.
  • Add a portfolio to your copywriting resume that is comprehensive without being too long.

How to format a copywriter resume

  • Link to your portfolio and professional social media handles in your header.
  • Write a catchy resume headline that describes your copywriting specialty.
  • Include your phone number and updated email address in the header.
  • Use clear section headings to divide your resume.
  • Leave plenty of whitespace between sections and around margins.
  • Pick an easy-to-read typeface like Arial, Montserrat, or Volkhov.
  • Use hyperlinks when relevant to point to specific copy samples, so recruiters can quickly review your best work.
  • Upload your resume to our checker below to compare it with other applicants and see what you still need to improve.
  • Align your resume with market standards, since Canadian resumes may have unique layout guidelines .

Here are the main sections recruiters expect to see on a copywriter resume:

The top sections on a copywriter resume

  • Contact information: Include clear contact details so employers or clients can reach you for follow-up discussions or hiring.
  • Professional summary: Use this section to quickly highlight your years of experience, key skills, and top achievements.
  • Copywriting experience: Show your market specialty, the types of copy you write, and your track record.
  • Skills and proficiencies: List the media you have written for, your research skills, and other relevant strengths such as keyword research, content strategy, or conversion rate optimization.
  • Education and certifications: While not always required, these can demonstrate professionalism and a commitment to learning in copywriting.

Recruiters often scan a resume for only a few seconds, so these qualities need to stand out immediately.

What recruiters want to see on your resume:

  • Proven writing skills are a priority because strong writing is essential for creating compelling content and meeting client needs in copywriting.
  • A strong portfolio of work shows your ability to write across different mediums and styles, so recruiters will pay close attention to its quality.
  • SEO knowledge is highly valued because it helps improve the visibility and reach of online content.
  • Creativity matters because it helps copywriters produce original content that attracts and engages audiences.
  • Adaptability is important because copywriting often spans different projects, clients, and industries.

A word about the Applicant Tracking System (ATS)

  • Led a campaign from brainstorming through execution and completion.
  • Created ad and email copy templates junior copywriters could use for inspiration.
  • Created content briefs for blog posts and other content to be completed by other writers.
  • Copyedited and gave feedback on first drafts.

Experience

Copywriter

PetCO

02/2014 - 10/2019 · Portland, Oregon

  • Increased awareness of pet food brands through social media marketing.
  • Wrote and promoted blog posts on the company blog and through partnerships with other pet blogs.
  • Collaborated with designers and the SEO team to create product pages for the online shopping website.
  • Created brand voice and editorial guidelines, resulting in a more cohesive brand presence across different media.
WRONG

The first example feels vague. It doesn’t mention any results, include links to specific copywriting samples, or explain what kinds of blog posts and social media content they wrote.

Experience

Copywriter

PetCO

02/2014 - 10/2019 | Portland, Oregon

Online e-commerce brand selling pet food and supplies

  • Created a 90-day campaign across Facebook, IG, and Pinterest using posts, reels, and videos, bringing in 2400 new followers.
  • Increased web traffic by 35% through a series of SEO-optimized blog posts that now rank on the first page of SERPs for target keywords.
  • Increased local search traffic by 47% and online orders by 26% by optimizing product page copy in collaboration with the SEO and design team.
  • Conducted extensive market and customer research to create abandoned cart, transactional, and loyalty email sequences that generated over $143,000 in monthly sales, a 46% improvement.
  • Created brand voice and editorial guidelines that junior copywriters followed to produce new blog posts and social media ads.
RIGHT

How to quantify the impact on your resume

  • Clickthrough rate (CTR) of marketing campaigns
  • Cost per lead and cost per acquisition (CPA), especially in pay-per-click (PPC) ads
  • Conversion rate of emails and website call-to-action buttons
  • Shares and likes on social media posts
  • Increased website traffic and rankings through SEO copywriting
  • Sales generated from marketing campaigns
  • Before and after copy revamp conversion rate increases
  • Increased newsletter subscribers

Best hard skills for your copywriter resume

  • Search Engine Optimization (SEO).
  • Content Management Systems (CMS).
  • Google Analytics.
  • Social media management.
  • Paid search advertisements.
  • Email marketing software.
  • HTML.
  • CSS.
  • Copy editing.
  • Graphic design.
  • UX writing.
  • Conversion Rate Optimization (CRO).
  • Keyword research.
  • Marketing automation tools.
  • Content strategy.
  • Direct response copywriting.
  • Press release writing.
  • Blog post writing.
  • Landing page creation.
  • Adobe Creative Suite.

Soft skills also play an important role in helping copywriters do their jobs well, and their value extends beyond copywriting alone. Soft skills for copywriters such as collaboration, time management, and receptivity to feedback are especially sought after because they help professionals work effectively with clients, creatives, and account executives.

Don’t just list your copywriter skills at random and hope for the best. Review several job ads for your target role, identify 3 to 5 skills that appear repeatedly, and include those on your resume.

How to list your certifications and education on your resume

Listing your college degree is straightforward. If you have more than 3 years of experience, include your degree, major, any relevant minor subjects, the school’s name, and your graduation year.

If you’re just starting out, add more detail, such as academic achievements, extra-curricular activities, relevant coursework, and your GPA if it’s 3.5 or higher.

It’s also worth listing your field of study even if your degree isn’t in English or marketing, especially when applying for niche work that requires technical knowledge. For example, a bachelor’s in accounting or mathematics can strengthen your credibility for finance copywriting roles.

Here’s how to list your education:

Education

Bachelor of Arts in English

New York University

09/2006 - 05/2010

GPA: 3.4 / 4.0

  • Cum Laude
  • Dean's List for 8 semesters
RIGHT

For more information, read these guides on how to list cum laude and dean’s list on your resume.

Copywriters usually do not need certifications, but some employers prefer candidates with specific credentials. For example, a marketing agency that uses Hubspot for clients may favor a writer who knows Hubspot’s CRM and email marketing tools. The same applies to SEO-focused clients, who may prefer writers familiar with Google Analytics or Ahrefs.

Some employers also value candidates who have completed certain courses because they trust the quality of instruction. Here’s how to list certifications on your resume:

Certifications

Advanced Copywriting Certification (ACW)
American Writers and Artists Institute

RIGHT

Below are the most recognized copywriting certifications right now:

How to write your copywriter resume summary or objective

Like a headline, your resume summary or objective is one of the first things recruiters will see, so it needs to make a strong first impression.

Experienced candidates use a resume summary to highlight their accomplishments, while less experienced candidates use a resume objective to show how skills from previous work transfer to the role and benefit the employer. Whichever you choose, keep it snappy and engaging.

Here are a few pointers for writing a strong copywriter resume summary or objective:

  • Less is more - Keep it to 3 to 5 sentences. Its job is to encourage the recruiter to keep reading, not to get you hired on the spot.
  • Be specific - Include relevant software and hard skills mentioned in the job ad, and mention your niche or copywriting specialty.
  • Results, not fluff - Show how your work made an impact and use action verbs. Focus not just on the task itself, but on how it benefited the company.
  • Add links - Link to the best samples in your portfolio.

Here are two examples of a great and bland copywriter resume summary.

Summary

Certified Direct Response Copywriter with a proven track record of increasing revenue and brand awareness through storytelling emails. Experienced in Google Ads, Active Campaign, and thorough market research to create copy that resonates with diverse audiences.

WRONG

The first example is vague and does not explain how well the copy performed. It includes no quantifiable results. Mentioning storytelling emails is helpful because it shows their preferred writing style, but beyond that, nothing is especially compelling.

Summary

AWAI Certified Direct Response Copywriter specializing in short-form copy, including emails, Facebook ads, product descriptions, and social media copy. Generated $650,000 in revenue through e-commerce sales and info-product launch email campaigns, and launched multiple Facebook ad campaigns that produced 45% more leads through short-form engagement and retargeting ads.

RIGHT

Why the second example is stronger

  • It is specific about the applicant’s copywriting experience.
  • It includes measurable achievements.
  • It uses relevant skills and keywords such as Facebook ad campaigns and social media copy.

How to include a portfolio on a copywriter resume

  • Ask yourself what type of copy you specialize in: long-form work like sales letters, or short-form copy such as ads and emails.
  • Consider whether your experience is mainly in B2B or B2C.
  • Think about the clients you most want to work with, such as agencies, publishers, startups, or small and medium business owners.
  • Decide whether you want to specialize in a specific industry.
  • Choose a mix of samples that shows different writing types, such as educational, pre-launch, launch, lead generation, and conversion copy.
  • Include a range of tones, from funny and serious to inspirational and heartwarming.
  • Show variety in format, such as PPC ads, emails, sales letters, VSL, mailers, newsletters, and sales pages.
  • Give context for each sample and include results where applicable, since performance helps employers understand your thinking and impact.
  • If you mostly write one format, include 1 or 2 examples from another format to demonstrate versatility.

Copywriter resume examples

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