26 Content Manager Resume Examples

A content manager's resume needs to do two things: show off technical expertise and creative ability. That balance can make resume writing feel tricky, but this guide will walk you through how to create an attention-grabbing content manager resume that shows how you helped strengthen a company's brand voice, build recognition, and increase website engagement.

As you read, we'll cover how to format your content manager resume and how to:

• Quantify past work to show how your skills improved the company's data structure and processes.
• Tailor your resume with job-specific keywords and phrases.
• Highlight relevant skills that can perform well in applicant tracking systems.
• Show advanced education through certifications, creative recognition, and awards.
• Add links to social media accounts and a portfolio website to further showcase your skills.

We'll also go over the best sites to find a new job and some specialized sections available through Echocv resume templates.

If a content manager position is not the right fit for your career goals, you'll also find resume examples for similar roles.

How to format a content manager resume

To give your resume the best chance of standing out, make sure it is properly formatted. A clean format also makes it easier for recruiters and hiring managers to review, since they expect resumes to follow familiar standards.

The days of manually reading every resume are largely over. Today, many companies use applicant tracking systems to handle the first round of screening. If your resume does not meet common industry standards, it may not pass that initial scan.

If you are using Microsoft Word or another word-processing program, new documents usually already follow a standard document layout, so you generally do not need to worry too much about margins or basic font setup.

Keep these formatting points in mind for each section:

• When listing education and work experience, use a reverse chronological format
• Make sure your contact information is up to date and that you use a professional name
• Include technical sections to highlight experience with content management systems and photo and video editing software
• Keep your resume between one and two pages
• Use a font size between 10 and 12 points

If you choose an Echocv resume template, it includes the necessary sections along with extra sections to showcase skills, strengths, and interests. It also offers popular fonts such as Rubik, Lato, Montserrat, Raleway, Exo 2, and Volkhov.

If you prefer classic fonts such as Arial and Times New Roman, those are still acceptable. Modern fonts can simply look cleaner and give your resume a more polished appearance.

Whatever font you choose, stick with a serif or sans serif typeface. Avoid curly or highly artistic fonts, as they can hurt readability and make your resume look unprofessional.

It is also important to understand how applicant tracking systems work. These tools help recruiters sort through hundreds of resumes for a single role.

Recruiters often load a job description into the system with keywords related to the role, such as content strategies, search engine optimization, and brand management. The software then scans resumes for those keywords and scores them based on how many matches it finds.

That is why you should tailor your skills and experience to match each job description as closely as possible. When your wording matches the job posting exactly, your resume is more likely to score higher.

Before sending your resume, save a copy as a PDF (.pdf). This helps preserve formatting and makes the file accessible across different computer systems.

Different markets may also follow different resume conventions. For example, a Canadian resume may require a different approach.

Want to see how your current content manager resume compares to today’s standards? Use our resume checker to measure it against real-world examples.

Now it’s time to add your relevant work experience. Later, we’ll cover how to include related jobs and personal projects if you’re a content manager with no experience.

How to write your content manager resume experience

Your resume experience section should include all relevant work experience, whether it comes from a company role or freelance content creation. Personal creative projects should not be listed here.

Because content managers often wear many different hats, choosing the most relevant experience can be a challenge. A common mistake is listing job duties without explaining how your work benefited the company or project.

Here’s a real-world content manager resume experience example so you can see how it works:

This example is fairly weak because it does not show how the candidate improved the company’s brand recognition or content. As written, it reads more like a job description than strong resume experience, which makes the candidate less compelling for a content manager role.

When writing relevant work experience, use action verbs. For example, write “analyzed” instead of “analyze” and “implemented” instead of “implement.”

There is one more issue to note: the location is listed within the job details. That information should appear under the company name and industry type. Including it in the bullet points only wastes valuable space.

Now let’s look at the same example presented with more specific details:

See how much better that is? This is the kind of resume experience example that gets recruiters excited and helps you land an interview.

This example works well because it:

• Uses numbers to quantify results, such as “a 20% increase in organic traffic.”
• Lists the details in the correct order: job title, company name, company description, location.
• Includes industry-related keywords such as optimize SEO ranking, social media campaign, and brand awareness.
• Shows leadership skills, as in “Collaborated with 4 creative teams… 6 social media campaigns.”

It also mentions experience with creative software and hardware, which is a simple way to show creative ability without taking up too much space. You can showcase your work and collaborations through a portfolio link, which we will discuss later.

Before getting into how to add resume experience for content managers with no real-world experience, it is important to focus on using numbers and percentages to quantify your impact.

How to quantify the impact on your resume

A successful content manager combines creative skills with business thinking. They can analyze data and develop creative solutions to increase web traffic.

How do you show the results of all the behind-the-scenes work you do? By adding numbers and percentages to measure your impact.

Here are some examples:

• Increase in web traffic – “Developed content marketing strategies across all websites, which led to an increase in monthly website traffic by 40%.”
• Growth in social media engagement – “Managed 3 social media accounts and oversaw the development of new content that increased engagement rates by 25%, which led to a 15% increase in social media followers across all accounts within 6 months.”
• Improvement in SEO rankings – “Wrote and edited SEO-optimized content based on trending topics that led to a 30% increase in organic search rankings through the use of industry-related keywords and phrases.”
• Content conversion rates – “Utilized web analytics to analyze and track the success of content campaigns, resulting in a 15% increase in website conversion rates.”
• Reduction in bounce rates – “Created new daily content to increase brand awareness through blog posts, product and service description, and social media content using trending keywords and content that reduced bounce rates by 30%.”
• Increased content production and efficiency – “Audited content management systems to identify areas of improvement and streamlined all content creation processes, which decreased production time by 20% without adding additional content creators.”
• Revenue growth – “Developed new content strategies across all platforms that increased user engagement and attracted new followers that led to a 10% increase in revenue growth.”
• Increases in user engagement – “Designed more user-friendly apps and landing pages based on customer reviews that improved user experience and increased engagement by 35%.”

When writing numbers on a resume, a spelling or grammar checker may suggest spelling them out, such as writing four instead of 4. Although standard grammar rules often prefer digits for single-digit numbers and words for larger ones, resumes are different.

For your resume, use numerals. That is what ATS and recruiters want to see.

How do I write a content manager resume with no experience

If you are applying for your first content manager role and are unsure which past experience to emphasize, this section is for you.

A resume with no experience can still help you land your dream job, even if you do not yet have real-world management experience.

Employers generally prefer content managers to have 5-10 years of professional experience creating content strategies, increasing brand awareness, and producing original content.

If you have worked as an editorial assistant, copywriter, web content coordinator, or content creator, you can use that experience on your content manager resume.

When adding relevant work experience, keep the following in mind:

• Include paid and unpaid projects that show relevant skills.
• List any experience where you demonstrated leadership or problem-solving skills.
• Detail all content creation experience, including blog posts, articles, photo montages, and video clips.
• Highlight any special recognition, awards, or advancements.

Here is an example of what the resume experience section for a content manager with no experience can look like.

You may have handled many more duties in this role, but you do not need to list all of them on your resume. Focus only on the experience that matches the required areas in the job description.

Tailor your resume experience to each job you apply for. A targeted resume can help you stand out among the hundreds of content manager resumes recruiters review for a single opening.

A content manager for Phizer will need a different skill set and strategy than one for Ben & Jerry’s Ice Cream.

The next few sections cover the hard skills, soft skills, and additional abilities that can help your resume show your knowledge and experience.

How to list your hard skills and soft skills on your resume

To show that you can create imaginative content and lead teams to meet strict deadlines, you need both hard and soft skills.

Hard skills are technical abilities you gain through a college degree, internships, freelancing, and professional experience. These include skills such as SEO optimization, color analysis, photo and video editing, and building websites and user-friendly apps.

Soft skills are more natural abilities, such as thinking outside the box, adaptability, and emotional intelligence. You develop these through everyday interactions, as well as your interests and preferences.

The skills section of your resume is where you list your hard skills, soft skills, and other relevant abilities. This can include speaking multiple languages and experience with photography and videography cameras and editing software.

Take a look at these real-world examples of skills sections for a content manager.

Here are some common hard and soft skills that a content manager should include on their resume:

If you are wondering how many skills to include in each section, most experts recommend listing up to 10. The right number ultimately depends on your experience level: the more experience you have, the more skills you can reasonably include.

How to list your certifications and education on your resume

The education and certifications section of your resume is just as important as your work experience. It should show that you understand the fundamentals of content management and also have the more advanced skills needed to attract new subscribers and increase brand recognition.

Even if you earned your degree fifteen years ago, you should still include it, along with any more recent training and education.

Include the following in this section:

• Degree name
• School name and location
• GPA
• Dates of enrollment

Here is how this section should look:

Young content creators and visionaries can add relevant coursework to the education section if the experience section on their resume is still limited.

Adding technical certifications to a resume also signals advanced skills beyond post-secondary education. When listing certifications, include only the certification name and the name of the company that provided the training.

If you are looking for certifications to strengthen your skills, here are five strong certification options for content managers:

How to write your content manager resume summary or objective

Next, focus on writing either a resume summary or a resume objective. The right choice depends on how much experience you have as a content manager.

This is your chance to use your writing skills to briefly explain why you are applying and what makes you a strong candidate.

So which should you choose: a resume summary or a resume objective?

If you are an experienced content manager, write a resume summary. This should be 2 to 4 sentences that highlight your career so far and your interest in a new role.

If you are applying for your first content manager role, write a resume objective. This should be a short 2 to 3 sentence statement about your career goals and the transferable skills that qualify you to become an excellent manager.

Let’s compare two similar resume summaries and see how effective they are.

This resume summary does little to support its final claim, “Specializes in large corporate and economic websites.” It uses very few industry-specific keywords and comes across as overly generic.

Overall, it is not especially engaging and is likely to perform poorly with applicant tracking systems.

Our next example does a better job of summarizing experience:

This real-world example includes several elements that can help catch a hiring manager’s attention and perform well in applicant tracking systems:

• It opens with a strong title: “creative, industrious content manager”
• It uses numbers to show impact: “25% reduction in errors”
• It signals hard skills experience: “driving website traffic and conversion rates”
• It also shows soft skills, including leadership and attention to detail

Now let’s look at a resume objective:

This example shows why a generic resume objective misses the mark. It does not explain how the candidate plans to improve the company’s brand recognition, assumes the reader already knows who they are, and gives no sign that they understand the employer they are applying to.

That is why generic statements should be avoided. A resume is a professional summary of your work experience and abilities, so even in a creative industry, you should use a professional name and leave nicknames off your resume.

Let’s look at a different approach to the resume objective:

This example effectively uses relevant keywords to show experience with essential hard skills and a clear desire to lead. These are all qualities a first-time content manager should demonstrate.

Additional sections for a content manager resume

Fitting your full skill set into a clean one- or two-page resume is a challenge in itself. Since you do not want to list every job duty, you can add extra sections to highlight skills that may not fit directly into your work experience.

Consider adding some of these sections to round out your resume:

• Spoken languages: If the company wants to expand into different markets and cultures, knowing a second or third language can be valuable.
• Awards: Include school awards, notable work achievements, and recognition from industry professionals.
• Social media pages: Add relevant social media pages to show that you can manage multiple accounts.
• Professional associations and networking groups: Memberships in professional associations show that you stay current with industry trends and remain active in the community.
• Technical skills: List additional computer, software, or editing skills that may be useful in the new job.

Echocv’s resume templates also include a special section that helps demonstrate your time management and organizational skills. Take a look at our Day in the Life section:

You can customize this section with the different tasks you complete each day and the amount of time you spend on each task.

You can also add one more section to your resume that gives readers a chance to see all of your creative work.

How adding a portfolio website can increase your chances of getting a job as a content manager

Having a portfolio website lets you showcase all of your content in one place. Instead of recruiters clicking through multiple links, they can view your work in a more organized way.

Here are some portfolio websites where you can showcase your creative content:

• HubSpot
• Canva
• Adobe Portfolio
• Squarespace
• WordPress

Where should you place this link? The best place is in the header section.