Ella White
ella.white@email.com | LinkedIn | Fort Worth, Texas
Summary
Dynamic and detail-oriented account manager with over 3 years of experience in account management and client services in the ad tech and media industries. Skilled in campaign management, optimization, and data-driven insights that support advertiser success. Experienced in working with cross-functional teams to ensure seamless execution and post-sales processes, with a strong focus on customer success, data, and process improvement in fast-paced sales environments.
Experience
Account Manager
Roku, Inc., Fort Worth, Texas
Jan 2020 – Present
- Serve as the primary point of contact for advertiser and ad agency relationships, overseeing campaign management and ensuring client satisfaction.
- Proactively manage renewal and up-sell opportunities to drive revenue growth and client retention.
- Collaborate closely with Ad Ops and Business Operations teams on campaign activations and optimizations.
- Monitor and report campaign status to key stakeholders, providing insights, screen grabs, and video captures.
- Ensure the timely and efficient launch of client campaigns across all product offerings.
- Act as a liaison between clients, Roku creative services, and ad operation teams to support best practices and ad guidelines.
Account Manager
Premium Publisher, Fort Worth, Texas
Jun 2017 – Dec 2019
- Managed display and video advertising campaigns for a portfolio of clients, ensuring optimal performance and client satisfaction.
- Developed and executed programmatic video campaigns using advanced targeting and optimization techniques.
- Provided regular campaign updates and insights to clients and internal stakeholders.
- Conducted in-depth analysis of campaign performance, identifying opportunities for improvement and upselling.
- Coordinated with creative teams to develop compelling ad assets aligned with client goals.
Education
Bachelor of Arts in Marketing
University of Texas, Austin, Texas
Graduated: May 2017
- Relevant Coursework: Advertising and Promotions, Digital Marketing Strategies, Consumer Behavior, Marketing Research, Integrated Marketing Communications, Strategic Brand Management
Certifications
- Google Ads Certification
- Facebook Blueprint Certification
- Programmatic Advertising Certification (IAB)
Skills
- Campaign Management
- Client Relationship Management
- Data Analysis and Reporting
- Programmatic Video Executions
- Ad Tech Tools (Salesforce, Excel, PowerPoint, Tableau)
- Cross-functional Collaboration
- Project Management
- Upselling and Revenue Growth
Languages
- English (Fluent)
- Spanish (Intermediate)